I design with data, lead with curiosity, and think like a product owner.
I have 15 years of experience crafting better and better questions.
👋 Hi, internet stranger.
I’m Sharon, a recent transplant from Austin to Durham, NC.
I thrive in design leadership roles where I can bridge cross-functional gaps, mentor design teams, and turn empathy into impact.
For the last decade, I’ve been
on the 0-1 journey. A few times.
Whether it’s engaging frontline teams or simplifying data catalogs, my focus is always research-backed UX strategy and just enough design to answer the next big question.
VP Product & Design, TeamSense
2023 on
Founder, Curious Design
2022–2023
VP, Product Design & User Research,
data.world (acq. ServiceNow)
2016–2022
Founder, Hardcore Sprinkles
2017–2019
Design Director, Wikibuy
(acq. Capital One, now C1 Shopping)
2013–2016
How I like to work
Like a quick-start guide for how to best collaborate with me
-
These days, I’m immersed in manufacturing and connecting with hourly workers with TeamSense. You’d never believe the kinds of factories I’m lucky enough to visit.
At data.world, I helped enterprise users discover what data was available, fresh, and trustworthy 10x faster. We were named a Gartner MQ-leading data catalog for that.
At Wikibuy, I simplified price shopping into one-click buying, helping consumers get lower prices at lower risk.
-
I’ve worked (almost exclusively) in lean, rapidly evolving environments where design leadership needed to stretch across strategy, research, and execution.
My strength is in bringing direction, tactical organization, and calm to fast-moving teams – not by doing it all, but enabling the right things to get done on the right timeline.
-
I am endlessly curious about how people, tools, and processes interact — and where friction or misalignment gets in the way. Whether mentoring a designer or influencing product strategy, I focus on connecting decisions to long-term impact for users and teams.
At data.world, that meant designing systems that made complex data technologies accessible and intuitive. At TeamSense, I champion the voice of frontline workers in product direction, helping the team stay grounded in what matters most.
A few facts
100% up to you if they’re “fun”
-
For two years, I ran Hardcore Sprinkles in the spare hours I wasn’t leading product design for a Series A startup (😅). I dreamed up the recipes, manufactured product, operated as a wholesale supplier to local bakeries, designed packaging, and was a one-woman e-commerce shop. It was exhausting and I loved (almost) every second.
-
8,000 miles, 18 national parks and monuments, 3 time zones, and 45 days of continuous travel in a sub-compact hatchback. Talk about it being all about the journey.
It all started with designing and building the rigwithout any 3D design experience. One day I’ll finish designing the book with my reviews of all the novelty museums along the way.
-
One day in 2022 I woke up and realized my entire library was either digital, audio, borrowed from the library, or some combination of those things – and my bookshelves were a vestige of my taste from 15+ years ago.
I started Matchbox Library to get back into gouache painting, feed my love of making tiny things, and have an excuse to catalog my favorite reads somewhere other than Goodreads.
-
Most recently, that’s Matchbox Library.
Before that, it was a whiskey advent calendar, annual holiday projects including making my own bitters, and my endless quest for the perfect recipe organizational system.
Honorable mention: Hardcore Sprinkles, AKA that one time I accidentally turned my sprinkle-making hobby into a real CPG business. (Oops.)