Product Desig
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Bevo is Not A Cow: The 2012 UT Student Handbook

2012 — Graphic design, print production

With the 2012-2013 student handbook, the goal was to answer all of an incoming freshman's questions, from the academic calendar to life outside the classroom. Creative copy and quotes from students helped keep the tone light and the content engaging, despite being on a tight budget.

Creative direction: Asterisk Group
Copywriting: Maggie Stephens 

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 Hook 'em. Photo by  Wyatt McSpadden .

Hook 'em. Photo by Wyatt McSpadden.